Does your dog frequently scratch or cough when wearing a collar? This may not be a simple issue of adaptation. In Oakland, California, the owner of a pet supply store found that nearly 40% of customers chose collars that were actually not suitable for their dogs.
Choosing a suitable dog collar is not just pick a nice accessory. According to to the data from ASPCA, collar-related injuries account for about 7% of pet emergency cases, the common issues including skin abrasions, tracheal injuries, and even suffocation caused by the collar getting stuck.
Why it is important to select dog collars?
In the United States, dog collars are a legally required form of identification. Most states and counties across the country mandate that dogs must wear a collar with a rabies vaccination tag and the owner’s contact information in public places.

Collars with identification tags can help lost pets quickly find their owners. If a lost pet does not wear such a collar, it may be considered a stray dog and sent to a shelter.
According to the report by the American Pet Products Association (APPA) in 2023, approximately 43% of pet owners feedbacked that improper collar selection had led to behavioral issues or health concerns for their dogs.
Eight Common Types of Dog Collars in the United States
01.Flat Collars
Flat collars are the most common collars in the United States, about 68% of dog owners select this basic style. They are usually made of nylon or leather and come with a D-ring for attaching identification tags. They are suitable for well-trained dogs that do not pull during walks.
02.Martingale collar
The Martingale collar was originally designed for greyhounds, now it is widely used for all dog breeds that easily slip out of traditional collars. This “limited tightening” design prevent the dogs from escape, and it can avoid the risk of suffocation. A professional dog trainer in Seattle said, “For breeds like Whippets, whose necks are thicker than their heads, this is the safest option.”
03.Head collars
Head collars (such as the Gentle Leader) control the direction of dog body by guiding its head. The Chicago Animal Behavior Clinic found that when the head collar is used correctly, about 78% of severe pulling issues can be improved within four weeks. However, patience is needed to help the dog adapt.
04.Dog Harnesses
Dog Harnesses become increasingly popular in the United States, especially for dogs that like to pull, short-nosed breeds, or those with tracheal issues, because the harnesses distribute the pressure to the chest rather than the neck. The magazine “Today’s Veterinarian” points out that correctly worn a Y-shaped harnesses can reduce the risk of neck injuries by 76%.
05.GPS smart dog collar
The market of GPS smart dog collar is growing rapidly. American brands like Fi and Whistle offer real-time tracking and activity monitoring features. When your dog got lost on a farm, the GPS collar helps dog owners locate him quickly.
06.Training dog collars
Training dog collars have sparked widespread controversy in the United States. States such as California, New York, and Massachusetts have passed legislation to restrict or ban the use of shock collars. Modern dog training concepts are increasingly leaning towards positive reinforcement methods.
07.Professional functional collars
Professional functional collars include flea and tick collars (such as Seresto), glow-in-the-dark safety collars, and cooling collars (for use in hot climates). The U.S. Environmental Protection Agency (EPA) regulates the chemical safety of insect repellent collars.
08.Quick-release collar
The quick-release collar designed with a safety buckle that can be quickly opened in emergencies. When the dogs are playing, the quick-release collars can prevent them from choking due to the collar gets caught. It is especially suitable for active dogs that like to explore bushes.
From breed, age to lifestyle
First accurately measure your dog’s neck when selecting a dog collar. Use a fabric measuring tape to measure the thickest part of the neck (near the shoulders), then add the width of two fingers. Usually American pet stores provide free measurement services.

It is crucial to consider the dog breed
For short-nosed breeds that have difficulty breathing (such as French Bulldogs and Boston Terriers), a harness is the best choice
Long-haired breeds (such as Samoyeds and Alaskan Malamutes) require smooth-surface collars to reduce hair tangling
some strong breeds (such as Pitbulls and Rottweilers) require wider and more durable collars
Age is also an important factor that need to consider when choosing a collar. Puppies need adjustable collars, while older dogs may have arthritis , they require a lighter, easier-to-wear one.

evaluating your lifestyle
If you are a city resident, you can prioritize the clarity of reflective strips and identification tags
If you are a hiking enthusiast, please choose durable, waterproof materials with a carabiner
Multi-pet households: Avoid designs that has hanging parts to prevent them from getting caught during play
American Safety Standards and Proper Wearing
The CPSC regulates the safety of pet products, but there are relatively few specific federal standards for dog collars. Consumers should look for products that have been independently tested and certified, such as those with ISO certification.
Material safety cannot be ignored. In 2019, a major US retailer recalled tens of thousands of dog collars due to excessive lead content. High-quality collars will clearly indicate the use of harmless dyes and environmentally friendly materials.
The correct way of wearing the collar is crucial. The widely accepted “two-finger rule” requires that two fingers can fit comfortably between the collar and the dog’s neck. The AVMA recommends checking the collar’s tightness every day, especially for rapidly growing puppies.
Be alert to warning signs: frequent scratching, neck hair loss, coughing, or wheezing may indicate that the collar is not suitable. A pet groomer in Los Angeles said, “I often see rashes under dog collars that the owners are completely unaware of.”
How Technology change the Way We Raise Dogs
smart pet device market in US is expected to reach $5.5 billion by 2025. These high-tech collars can not only track location but also monitor activity levels, sleep quality, and even stress indicators

The Fi Series 3 and other modern smart collars’ weight are less than 2 ounces, they have a battery life of several months, and provide real-time GPS tracking. When the dog leaves the designated safe zone, the phone will immediately receive an alert.
Their health monitoring functions are becoming increasingly sophisticated. Some high-end models can track heart rate, respiratory rate, and calorie consumption, and the data can be shared with veterinarians. “This helped us detect a dog’s heart problem early,” said a veterinarian in Florida.
Privacy issues are a major concern with smart collars. Consumer Reports warns that some devices may share pet location data with the third parties. When you select a smart collar, read the privacy policy carefully and choose brands with high transparency.
Modern American Dog Training Concepts
Modern dog training in the United States increasingly emphasizes positive reinforcement methods. The American College of Veterinary Behaviorists (ACVB) clearly states that reward-based training is more effective and has fewer side effects than punitive methods.
The ASPCA recommends stop to use tools that cause pain or fear. Electric shock collars, prong collars, and other aversive training tools may lead to aggression, anxiety, and a breakdown in trust.
Establishing clear communication is more important than any tool. Consistent commands, positive rewards, and patience are the foundation of good behavior training. A certified professional dog trainer in Seattle said, “The collar is just a tool; the real training happens in the daily interactions between people and dogs.”
Adaptive training is crucial. Any new collar should be introduced gradually, starting with short periods of wear, along with treats and praise. Especially for head collars, it may take several weeks for the dog to fully adapt.
Mary Smith, an expert from the American Society for the Prevention of Cruelty to Animals, emphasized, “The best collar is the one your dog barely feels.” This is not just a matter of comfort, but also a reflection of safety and respect.
With a new bill in Colorado proposing to ban all dog training tools that may cause pain, choosing safe and humane pet equipment has become a clear trend in American society.
The owner of a pet store in Minneapolis summed it up this way: “When we choose a collar for our dog, we are actually choosing the kind of relationship we want to build.” Every walk, every collar, tells a unique story of the emotional bond between humans and dogs.
Conclusion
This guide highlights the critical importance of choosing the right dog collar, noting that approximately 7% of pet emergencies are linked to collar-related injuries such as tracheal damage or strangulation. It explores eight essential categories—ranging from standard flat collars and harnesses (which reduce neck injury risk by 76%) to high-tech GPS smart collars—while emphasizing the “two-finger rule” to ensure a safe and comfortable fit.
Shifting away from aversive training tools toward positive reinforcement, the article advises owners to select gear based on specific breed physiology and lifestyle, such as using harnesses for short-nosed breeds to avoid respiratory distress. Ultimately, a proper collar serves as more than just a legal identification tag; it is a vital tool that reflects a commitment to a dog’s safety, health, and dignity.
The statistical data, legal regulations, and professional recommendations cited in this article are based on information provided by the following authoritative organizations and industry experts:
ASPCA (American Society for the Prevention of Cruelty to Animals): Statistics on collar-related emergency injuries and guidelines for positive reinforcement training. https://www.aspca.org
APPA (American Pet Products Association): 2023 National Pet Owners Survey and market trend reports regarding behavior and health issues. https://www.americanpetproducts.org
EPA (U.S. Environmental Protection Agency): Regulatory data on the chemical safety of flea and tick collars. https://www.epa.gov/pets
CPSC (U.S. Consumer Product Safety Commission): Safety alerts and recall information regarding lead content and material toxicity in pet accessories. https://www.cpsc.gov
ACVB (American College of Veterinary Behaviorists): Position statements on the efficacy of reward-based training over aversive methods. https://www.dacvb.org
Fi & Whistle (Smart Pet Tech): Specifications for GPS tracking, activity monitoring, and health data integration in modern smart collars. https://tryfi.com | https://www.whistle.com

Hi, my name is Lina Zhang, I am the author of this article, and also the Founder of Lucky MFG, with 15 years of experience in the pet product industry. If you have any questions, you can contact me at any time.




